Sunday, July 14, 2013

My Personal Brand


The first step in establishing my brand was to identify what my strengths and weaknesses are.  This was something I hadn’t really considered formally doing before, until now.   I had to sit down and take a look at who I am as a person.  I realized I have some distinctive characteristics that will be very appealing to companies and people in the future.

             The biggest strength I identified for myself was critical thinking.  Problem solving has always been something I am very good at and something that I really enjoy.  I believe I have a unique way of going about solving problems and this is something that allows me to come up with solutions that others might not see.  In my mind, my studies have really helped with this, as I have learned throughout college the process of precisely identifying what the problem is, and then once I know the issue, to actually solve the problem.

            My second biggest strength is organization and prioritization.  I mean this more in the sense of time and tasks than other forms of organization.  I feel that when I have a lot on my plate, I am very good at organizing everything that I need to do in the most basic tasks, and then prioritizing and managing my time so that it all gets done in the highest quality possible.    I am a person who likes to take advantage of all of my time, and try and do the most in one day as I possibly can.

            Finally, one of the strengths I identified in myself was always keeping an even demeanor.  I think this is something that will help me in my career because I will be able to make rational choices that are thought out carefully, using logic, instead of possibly making poor choices based on emotional responses.  I think this ability to always stay calm and think clearly will really help me in the future with my career, as well as personal relationships.  I also think I tend to take a very objective point of view on things.  I’m usually good about not letting any biases affect my decision making and making smart choices.

            I am the first to admit that I have some weaknesses.  The biggest weakness I am aware of is my tendency to want to rely on myself to do something instead of asking for help.  I have a propensity to believe that I can fix something myself, and I’ll ignore help and advice from others who clearly know more than I do.  This is something I try to work on and try to hide, but it still shows.  After some thought though, I realized it only comes out in unique situations.  It happens when I’m with my peers and family, but in the workplace I tend to heed the advice of my superiors, which is probably a good thing.

            My second weakness, and it is something I’m working on, is shyness.  I’m not a naturally outgoing person.  I tend to keep a small group of close friends, and I don’t go outside my comfort zone very much.  It’s something that I know can hurt me in interviews, especially because I don’t like to talk about myself all that much, and tend to downplay my accomplishments.

            My third weakness that I’ve found is impatience.  I don’t like to wait on people, and I find it disrespectful when someone is late.  It feels disrespectful, like their time is more important than mine.  I think this probably stems from my strength of organization.  I like to organize my time as well as I can so that I can get as much done in my day as possible; when people are late, that messes up my plan and frustrates me.

            After completing my self-evaluations, I reached out to some of my friends, family, and coworkers to get their input.  Some of the responses I got were what I expected; others surprised me.  For instance, my coworkers described me as being confident; unafraid to reach out to someone I didn’t know to seek answers and insights.  This surprised me.  I had never thought of myself as outwardly confident, but it was something I was glad to hear.  I’ve always been self-confident, but it wasn’t something that I thought came across to others.  There was one weakness that my peers identified that surprised me.  I was described as being too sarcastic.  Now, I know that I have a very dry, sarcastic sense of humor, but it was never something that I thought of as being a weakness.  Those that described this as a weakness said that I tend to make sarcastic jokes too often, and that I should be more serious when the situation requires it.  After hearing this, I realized that this is something I need to work on.

            The other responses I received were things that I expected.  I was described as smart, a good problem solver, and someone who is very dedicated.  Weakness wise, I was described as being shy towards new people.  My friends said that I can be shy when I’m initially introduced to someone new, but that after I get to know them I’m a fairly outgoing person.  I was also described as being somewhat of a know it all, which I know I can come off as sometimes.  I know that I need to work on keeping my mouth shut, instead of correcting people.

            The final step in establishing my brand was identifying my feature identity.  If I had to advertise myself to people, it would be as a fixer (no not like the “fixer” in Pulp Fiction).  I think of myself as someone who can take a problem and find a feasible solution that improves the current situation.  I will use data and logic to come up with the best solution possible.  I may come off as impatient, and as a loner, but once you get to know me, I hope you’ll find that I try my best to be a good person.